Frequently asked questions.

Any UC Irvine department, school, institute, research center, museum, healthcare group, or initiative can use the marketplace to plan and submit a media campaign request.

No. The marketplace generates a procurement-ready PO request that you submit through your normal UCI internal approval process. There is no purchase made from this site.

You choose the monthly investment using the budget slider. As you increase investment, additional premium media channels and audience layers unlock.

Meta, TikTok, LinkedIn, YouTube, Display, and Connected TV (CTV). Search and Retargeting are available for the Catalyst growth path.

The marketplace speaks in institutional outcomes — visibility, engagement, and meaningful actions — not ad-tech terminology. Your media team handles the platform mechanics behind the scenes.

Yes. You can adjust the campaign configuration and regenerate the PDF as many times as you need before submitting for procurement review.

Most institutional campaigns run between 1 and 12 months. Pulse campaigns are designed for continuous, always-on visibility.

Yes. Pulse subscribers can swap in new promotional creative for deadlines, events, research announcements, and institutional news anytime.